We respect your privacy and personal rights. The responsible and legally compliant handling of personal data is of great concern to us. This online privacy statement describes how we process your personal data when you visit our website or use services via our website. In relation to our processing of personal data in scope, the General Data Protection Regulation (GDPR) applies. By using our website, you agree to this online privacy policy and consent to our processing of personal data in compliance with applicable data protection legislation and the following provisions.
1 Processing of personal data
Personal data are all details and information that relate to an identified or identifiable person. In addition to your contact data such as name, telephone number, address or e-mail address and other information that you provide to us, for example, when registering, placing an order or participating in competitions or surveys and the like, this may also include the IP address, which we register when you visit our website and combine with other information such as the pages viewed and reactions to offers displayed on our websites.
2. cookies
So-called cookies are used on the internet pages of Keyware. These are small files that are stored on your computer or mobile device when you visit or use one of our Internet pages. Cookies store certain settings about your browser and data about the exchange with the Internet site through your browser. When a cookie is activated, it is assigned an identification number (cookie ID) that identifies your browser and allows the information contained in the cookie to be used. Most of the cookies we use are temporary session cookies that are automatically deleted from your computer or mobile device at the end of the browser session. In addition, we also use permanent cookies. These remain stored on your computer or mobile device after the end of the browser session. Depending on the type of cookie, these permanent cookies remain stored on your computer or mobile end device for between one month and ten years and are automatically deactivated after the programmed time has expired.
Why do we use cookies?
The cookies we use are used to enable various functions of our Internet pages. Cookies help, for example, to save your country and language preferences and your shopping cart across different pages of an Internet session. The use of cookies also enables us to record and analyze the usage behavior of visitors to our Internet pages. This enables us to make our Internet pages more user-friendly and effective and to make your visit to our Internet pages as pleasant as possible. In addition, we can display information on the site specifically tailored to your interests. We also use cookies to optimize our advertising. Cookies allow us to present you with advertising and/or special goods and services that may be of particular interest to you based on your use of our Internet site. Our aim here is to make our Internet offering as attractive as possible for you and to show you advertising that corresponds to your presumed areas of interest. What data is collected? Cookies collect usage information, such as the date and time our website is accessed, the name of the website visited, the IP address of your terminal device and the operating system used. Cookies also provide information, for example, about which of our Internet pages you visit and from which website you came to our Internet page. We can also use cookies to track the topics you research on our Internet pages.
Third-party cookies
The cookies or corresponding technologies stored on your computer or mobile device may also come from independent third parties such as advertising partners or Internet service providers.
These cookies enable partner companies to target you with individualized advertising and measure its impact. The cookies of partner companies also remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated after the programmed time has expired.
Our advertising partners only gain access to data based on an identification number (cookie ID). This is online usage information such as our Internet pages that you have visited and what content you have used.
3. web analysis and tracking
In order to gain information about the use of our internet pages and to improve our internet offer, we use web analysis tools. These tools are mostly provided by third parties. As a rule, the information collected for this purpose about the use of an Internet page is transmitted to the third party's server through the use of cookies. Depending on the third-party provider, these servers may be located abroad.
The transmission of the data is carried out by shortening the IP addresses, which prevents the identification of individual end devices. The IP address transmitted by your browser in the context of the use of third-party tools is not linked to other data of these third-party providers. A transmission of this information by third party providers only takes place due to legal regulations or in the context of order data processing.
The display of advertisements on Internet pages is based on cookies in your browser, a cookie ID and an analysis of previous usage. We use the tracking technology of Google Analytics to identify traffic for troubleshooting and optimizing our Internet site. The transmission of the data is encrypted at all times. Based on this data, no personal information of our website users can be determined.